PROJECT:

Vaping Campaign

ABOUT:

The Vaping Campaign is a collaborative project focused on raising awareness about the risks of vaping. Through a series of print posters, the campaign communicates clear and impactful messages aimed at youth audiences. Each design combines strong visuals with direct language to highlight the consequences of vaping while maintaining an engaging and accessible tone.

ROLE:

Graphic Designer (Team Project)

CASE STUDY:

Brand Concept

The campaign centers on the idea “More Than Just Vapor,” challenging the misconception that vaping is harmless. The concept uses bold, direct messaging combined with obscured imagery to represent the hidden effects of vaping. Each poster delivers a clear statement intended to provoke thought and encourage behaviour change.

Visual Identity

The visual identity is built on strong typographic hierarchy, vibrant colour palettes, and minimal yet impactful compositions. Consistent use of smoke overlays and bold headlines creates a unified look across all posters while allowing each variation to stand out individually.

In Context

The posters are designed for public spaces such as schools, transit areas, and community centers, where bold visuals and concise messaging can quickly capture attention and communicate effectively.