PROJECT:
Seven
ABOUT:
SEVEN is a gentle, nature-inspired pet-care brand built around the idea of “seven days of pet love.” The brand focuses on calm, natural ingredients, soft colors, and a nurturing visual direction. This project includes branding, packaging, mockups, social media assets, a 2-page magazine spread, and a promotional video.
ROLE:
Graphic Designer
CASE STUDY:
Brand Concept & Story
SEVEN communicates warmth, trust, and natural everyday care. The brand storyline emphasizes gentle routines, emotional connection, and the feeling of caring for pets every single day of the week. The overall direction balances a calm, eco-friendly look with a soft, friendly personality so the brand feels both safe and approachable for pet owners.
Logo Development
The SEVEN logo merges three core elements: a heart, a paw, and a double 7. The heart symbolizes the bond between pets and their owners, the paw represents care and protection, and the double 7 expresses the idea of “seven days a week” routine care. Together, these shapes create a personal and memorable symbol that feels warm, loyal, and reassuring.
Brand Identity System
The SEVEN identity is built on a soft and natural color palette: light cream for calm space, sage and moss for freshness and growth, tangerine for warmth, and juniper for grounding stability. These colors work together to communicate gentle care and a nature-driven approach. Poppins is used for both headings and body copy, keeping the typography friendly, rounded, and modern.
Packaging Design
I designed packaging for three core products: a 500ml shampoo, a paw balm, and a conditioning mist. Each label required its own dieline and measurements, but all three needed to feel like one cohesive family. The layouts focus on clear hierarchy, gentle illustrations, and enough breathing room so the products still feel premium and calm. The final designs balance softness with clarity, while keeping information legible across the different label sizes.
Brand in Context
To show how SEVEN works beyond the packaging, I applied the brand to posters, social media graphics, sticker concepts, web banners, and additional promotional layouts. These pieces helped prove that the identity can adapt to different formats while still feeling calm, modern, and nurturing.
